The BBC's series about the world of social media influencers has surpassed one million streams over its first two series.

BBC Scotland’s The Agency: Unfiltered, a glossy series offering a glimpse into the glamorous yet challenging lives of social media influencers, has returned for a second series, attracting over 500,000 streams on BBC iPlayer within its first month of airing.

This marks an increase of over 150,000 viewers compared to the first series in the same period.

Glasgow Times:

 


 

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Both series, produced by IWC, a Banijay UK company, have now reached over one million streams since the show's launch in February 2023.

The show provides viewers an unfiltered, behind-the-scenes look into the lives of these influencers, revealing the reality behind their posts.

Following its recent conclusion, The Agency: Unfiltered continues to draw in viewers, particularly those in the 16 to 35 age group, who make up 65 per cent of its audience.

Co-founders of Aquarius Creative, Kirsten Cameron and Amy Moore, expressed their gratitude and amazement at the show’s response.

Ms Cameron said: "We’re very humbled by the reaction to the series.

"The viewer response has been overwhelming.

"I’ve had so many mums reach out to me to share their experience with post-natal anxiety and I hope that by opening up about my own journey it has inspired them to speak more openly about their struggles."

Ms Moore added: "We are so delighted that the second series has received such an incredible response.

"We never anticipated the series to achieve such success, so to see both series achieve over 1 million streams is genuinely amazing!"

Steve Allen, commissioning executive for BBC Scotland, said: "What a brilliant start for series 2 of The Agency: Unfiltered.

"It's great to see it resonating with our audiences in such a big way."

IWC Creative Director Mark Downie, said: "It’s fitting that a series about impressively successful young women should also be a ratings hit with young audiences.

"We’re hugely grateful to Amy, Kirsten and the influencers they represent, for sharing the unfiltered reality of their working and personal lives with over a million of us."

Both series of The Agency: Unfiltered are now available on BBC iPlayer.