A new luxury brand will soon open a store in Glasgow city centre.

As the Glasgow Times reported at the time, family-owned jeweller Laings announced the opening of a new TAG Heuer boutique last month.

Now, it has been revealed that the shop will welcome customers this summer, according to signs recently going up on Buchanan Street.

The luxury watch brand will take over the former Diesel unit.

Glasgow Times:

Stuart McDowell, Managing Director of Laings, said: “Our TAG Heuer Boutique will offer an immersive experience for our clients, showcasing its world-renowned Swiss watchmaking expertise, passion for precision and cutting-edge technology.

“With a wealth of collections on display, we are looking forward to welcoming clients into store - whether it be their first venture into luxury Swiss watches or extending a growing passion for TAG Heuer. Our boutique will be the perfect environment for clients to engage with our in-store TAG Heuer specialists and enjoy a truly exceptional experience.”

Rob Diver, Managing Director of TAG Heuer UK and Ireland, added: “We are delighted to be opening this new TAG Heuer boutique in Glasgow in partnership with Laings, which will be our first Mono-brand boutique together.

"This new space will enable us to offer our customers a fully immersive in-store brand experience in the Glasgow city centre, and is part of a new exciting journey with Laings.”