CHRISTMAS fans desperate to get their hands on tickets to a new festive event have expressed their frustration after the website selling gold-dust briefs crashed today.

Early-bird tickets for the highly-anticipated Elfingrove went on sale at 7.30 am on the website itison - which has experienced technical problems.  

Now angry Scots have taken to social media to vent over the website's failure which has stopped them getting tickets to the Kelvingrove Art Gallery and Museum-based event.

READ MORE: £1million invested to create Elfingrove Christmas event at Kelvingrove Art Gallery and Museum

It comes after we revealed that £1 million was being invested into the event by Glasgow-based entrepreneur Oli Norman.

A world-class production team of over 60 people has been hired to create what is described as a 'spell-binding night-time tour of the museum culminating in a show capturing the true magic of Christmas using state of the art technology, sound, and lighting'.

The event will run at the West End venue from December 5 to 23 and itison hoped that they would attract 100,000 visitors.

READ MORE: Sneak peek inside Elfingrove as itison reveal part one of Christmas event

But frustrated fans said they are unable to get tickets and took to Twitter:

The company took to their social media to apologise to customers about the technical hitch.

They said their "elves were working round the clock to get things sorted."

The Evening Times has also contacted itison for comment.