AS Black Friday fades from memory, I have been questioning whether or not the brilliant bargains I bagged were purchased for all the wrong people.

This deal-filled day is something that we Brit’s have adopted from our neighbours across the pond and while we tend to avoid a fight to the death over the last discounted flat screen TV, it’s hard not to be sucked in by the constant stream of offers plastered in shop windows and slipping into our inboxes. 

If you’re anything like me, any sort of percent sign makes you click the link or enter the store and see what’s up for grabs. In many people’s cases this perfectly timed flurry of discounts is the ideal way to get presents for near enough everyone on your list, or in my case, it’s the perfect excuse to treat myself. However, my recent purchases during this annual event got me wondering, as the festive season draws in, do you take up every offer possible to grab gifts for loved ones or do you simply get persuaded into purchasing pick-me-up prezzies for yourself? 

I have to admit that for me it’s probably the latter. Before Black Friday had even begun, three of my favourite stores had all offered me a delicious 20 per cent off, which I devoured in seconds, leaving me penniless but with new trainers, three tops, four dresses and a rather cozy pair of Pjs. But while I sat there surrounded by my torn-up parcels and emptied bags, I felt a wave of guilt lingering. It wasn’t until my new items were all piled up, that I remembered I was still to purchase a present for everyone in my family. 

It’s no surprise that the people of Glasgow were among the biggest spenders in the country on Friday but the questions still remain, what exactly were we buying and more importantly, who for? Figures printed last week revealed that come Black Friday 40 per cent of Glaswegians were ready to get stuck in to the abundance of style savings. But in all honesty, how many of us were actually storming round Topshop looking for a cute jumper for Grandma, I’ll take a stab in the dark and say not very many. We were all looking for ourselves and between you and me, I think that’s ok. I mean, what is the point of the festive season if you can’t look fantastic in your £100 jewel embellished dress while you watch your beloved family members open the neatly wrapped pair of socks you got them all.

This is me coming clean, not once while I was drowning in Black Friday Deals did I think about utilising this price plummeting day to seek presents for under the tree. Did you?

Until next time, stay stylish, Glasgow!