TOURISM bosses will spend £2.5 million marketing the 2014 Commonwealth Games at home and abroad.
VisitScotland revealed the first details of its campaign to promote host city Glasgow, to the world in the run-up to the next summer's Games
The agency has already targeted thousands of potential domestic visitors with direct mailing initiatives.
As well as this, TV adverts will be shown to millions, across the United Kingdom and Ireland, later this year.
VisitScotland bosses hope to plus-in to the enthusiasm generated by London 2012.
Marketing will target the South East of England, as well as focusing on the North West of England, including Manchester, host of the 2002 Commonwealth Games.
Mike Cantlay, chairman of VisitScotland, said: "The Glasgow 2014 Commonwealth Games offers a magnificent opportunity to promote Glasgow and the country's prowess as a leading tourism destination.
"Ahead of welcoming the world in 2014, we're working hard to promote the Games as one of the must see events next year, engaging with world leading publications as well as pursuing a marketing campaign which will see activity from Bangalore to Toronto, alongside an extensive push here at home.
"Our message is clear: enjoy a magnificent Commonwealth Games, enjoy one of the best cities in the world – now go and enjoy the rest of Scotland."
Journalists from around the world, including India, Australia, and Canada have been invited to experience Glasgow, the Games venues and trips outside the city.
Meanwhile, a series of sales missions, trade workshops and media events are scheduled in India, Australia, New Zealand and Canada.
Fergus Ewing, Tourism Minister, said: "Through this campaign we will be offering a warm welcome to people worldwide to join us in 2014.
"It's an opportunity to showcase Glasgow internationally."
rebecca.gray@ eveningtimes.co.uk
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