'We Need Everybody' is the message behind a bold new TV advert aimed at driving up organ donation rates in Scotland.
People of all ages, shapes, sizes and ethnicities have stripped off and bared (almost) all for new ad that will be screened tonight for the first time from 6pm.
The face of the campaign is Gordon Hutchison, 26, from East Kilbride who was given a heart transplant at 13.
He said: "Stripped for a TV advert was certainly not an average day at the office. I genuinely would do amost anything to make people realise how life changing organ donation is."
Latest figures show there are 540 people in Scotland waiting on a life-saving transplant and 480 people died across the UK waiting.
Aileen Campbell, Minister for Public Health and Sport said: "Last year in Scotland 35 people died waiting on a vital organ transplant and for the 540 people currently listed for transplant the wait goes on.
"This is campaign is about driving home that everyone has it in them to save a life - like Gordon's."
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