LIDL has savagely roasted Aldi online after Aldi invoked the wrath of Scots when it claimed to have invented square sausage.
We reported on Tuesday how Lorne – a Scots breakfast staple for generations – appeared to have been rebranded by the discount supermarket chain as “Sausedge”.
It claimed the “patty-shaped pork has been designed to fit perfectly into sandwiches,” adding that it “allows hungry customers to throw together a butty without spending ages cutting up bangers.”
However, Aldi’s Scottish customers were quick to point out the concept has been around for generations.
READ MORE: Aldi claims to have invented square sausage - and Scots are not happy
Some went as far as to accuse Aldi of cultural appropriation, with even comedian Limmy wading in.
However, rival Lidl’s response topped all other responses on Twitter.
The team shared Aldi’s original Sausedge post, adding: “Things Aldi also claim to have invented: 1. Irn Bru 2. Haggis 3. The Proclaimers 4. Yer Da Selling Avon.”
Things Aldi also claim to have invented:
— Lidl GB (@LidlGB) May 14, 2019
1. Irn Bru
2. Haggis
3. The Proclaimers
4. Yer Da Selling Avon https://t.co/DZbnE0WcSe
Naturally, folk were left in stitched with thousands clamouring to pat Lidl on the back over its tweet.
@AldiUK ... ha owned owned owned owned owned owned owned 😁
— Billy fish (@billyfish_66) May 14, 2019
Absolutely savage, mate! 😂🤣
— Kevin Gilmartin - DM • Gamer • Nerd (@KevinGilmartin) May 14, 2019
cc @craigmcgill
On yersel LIDL
— Daniel Portman (@Daniel_Portman) May 14, 2019
Aldi hit back, saying: “Woah woah woah. Not claiming to have invented it. We just want to share the Lorne Love with everyone.”
Woah woah woah. Not claiming to have invented it. 💁 We just want to share the Lorne Love with everyone.
— Aldi Stores UK (@AldiUK) May 14, 2019
An Aldi spokeswoman said the sausages, costing £1.79 for 340g, would be available for a limited time only.
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