A POPULAR Glasgow brewery has unveiled a brand new look and revealed plans to hook up with the city’s creative community.
Drygate Brewing Co, which first opened its doors in the east end five years ago, has changed its logo and is expanding its range to include a new low-alcohol beer.
The on-site bar and kitchen is also rebranding as Drygate Brasserie, a French-style mix of beer and classic dishes such as steak frites and mussels.
Matt Corden, managing director, said: “We feel that to continue to compete in today’s crowded market, it is crucial that our range is recognisable and coherent. Five years of business felt like the perfect time to take a step back and develop a new look that represents Drygate as it stands today.”
Creative and marketing director Rob MacKay added: “Many breweries use organic, hand-drawn or textured design features to sell beer as a natural product, but beer doesn’t exist without human intervention. Beer is part nature, part art, and part engineering. We are a distinctly urban brewery, located in Scotland’s biggest city - a long-standing centre of design and engineering - so we decided to go in the opposite direction.”
The brewery also announced plans to team up with other brewers, writers, comedians and bands and to involve local designers and photographers on future artwork projects.
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