High street jeweller Links of London has slid into administration, putting more than 350 jobs at risk.

The retailer, which operates a store in the Princes Square shopping centre, has appointed Deloitte as administrators in an attempt to secure a rescue sale, while the business continues to trade.

The British brand is owned by troubled Greek company Folli Follie, which was plunged into crisis over a fraud related to overstating sales.

Links own 28 stores and seven concessions across the UK and Ireland.

Matt Smith, joint administrator for Links of London, said: "The company has had to contend with difficult trading conditions that have impacted the whole retail sector.

"The directors have been seeking alternative solutions, including consideration of a CVA, refinancing or sale, but have unfortunately been unable to conclude such a transaction.

"In light of ongoing cash flow pressures, this has left the directors with no choice but to place the business into administration."