Hundreds of pounds have been raised in less than 24 hours to help the families affected by the devastating Pollokshields fire.

The corner section of the three-storey tenement on Albert Drive collapsed as a result of the blaze where the road meets Kenmure Street.

It's estimated that up to 40 families are still displaced as a result of the blaze more than one week on, as demolition works to make the rest of the block safe.

On Monday evening, community campaigners and locals gathered at the community centre for what they described as an "I Love Pollokshields" event.

Glasgow Times: Fire crews tackle the devastating fire last weekFire crews tackle the devastating fire last week

READ MORE: Pollokshields residents rally round '35 displaced families' one-week on from fire

The group discussed ways to move forward in terms of supporting those still not in their homes.

The group, led by the Pollokshields Community Council, set up a GoFundMe with plans to raise £3000.

Within 16 hours, more than £800 has been raised by generous donors. 

Ameen Mohammed, chair of the community council, said: "Please help up to 40 families affected by the Albert Drive tenement fire.

"Fortunately there were no casualties but people left their homes in the middle of the night with few belongings.

"Local charities, schools, and religious organisations are filling the gaps as the council looks to rehouse families.

Glasgow Times: Fire crews in Albert DriveFire crews in Albert Drive

READ MORE: Three injured after second Pollokshields fire just days after Albert Drive collapse

"But families need clothing, day to day essentials, and money to get them through the next few weeks.

"The Community Council has set this campaign up and we really hope that everyone that reads this can give even one pound."

At the height of the blaze, which is thought to have started in the Spice Garden shop at about 11.30pm on Sunday, November 10, around 60 firefighters, nine appliances and two height appliances were sent to the area.

One person was taken to hospital after suffering the effects of breathing in smoke.

You can find out more about the community efforts at www.facebook.com/pollokshields/

You can view and donate to the fundraiser here.