A NEW study about what British people would be least willing to give up for a month has found that unlike the rest of the UK, Glasgow would be least willing to give up sex.

While the rest of the UK has found that social media is harder to give up than sex, tea, and meat, Glasgow voted sex as their main vice.

Second was TV subscriptions and takeaways. The survey, carried out by commercial coffee retailers Rijo42, also revealed that women are far more attached to social media than men at 25% vs 21%, but much less concerned about giving up sex by 18% vs 27%.

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There was a clear age split, too, with 33% of 16-24 year olds saying social media would be too tough to lose, while only 21% of 55+ year olds agreed.

The survey also found that women are much more attached to tea than

men, people from Newcastle are least willing to go without booze, and people working in transport are worryingly resistant to giving up alcohol.

Sean Griffin, director at Rijo42 said: “Everyone’s got their vice.

“For some it’s a glass of wine at the end of the day, for others it’s a coffee every morning."

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He added:“We knew that there would be some key things that people would be particularly unwilling to give up but were surprised by some of the other results, especially social media.

“This survey proved that there are lots of things that are difficult to sacrifice for a full month, so anyone who manages to start their New Year with a successful month off from alcohol, chocolate, meat, or anything else gets our respect.”