By Alistair Grant

GREENOCK town centre has been named Scotland’s most deprived area in official statistics, with council leaders calling it “a bitter pill to swallow”.

The latest Scottish Index of Multiple Deprivation (SIMD) data said it has overtaken Ferguslie Park in Paisley.

The Herald: Camley's Cartoon: Deprivation statistics unveiled.Camley's Cartoon: Deprivation statistics unveiled.

Inverclyde, the council area that includes Greenock, was also found to have the largest local share of deprived areas, at 45 per cent.

This was narrowly ahead of Glasgow City Council, which has seen the largest fall in areas of deprivation since the last SIMD figures were published.

Almost half (48%) of its data zones were classed as being in the bottom fifth in 2016, compared to 44% now.

Stockbridge in Edinburgh was found to be the least deprived area, a title that had been held by Giffnock, East Renfrewshire, in the 2016 statistics.

It came as new figures suggested the poorest 10% of Scots are four times more likely to die young than those in the richest 10%.

The Scottish Government’s Long-term Monitoring of Health Inequalities report pointed to “significant health inequalities”.

Inverclyde Council’s deputy leader Jim Clocherty said the findings showed more investment was needed in communities.

He said: “These figures are a bitter pill to swallow and show that investment can’t come soon enough. No part of Scotland wants to be labelled as the ‘most deprived’.”

The SIMD research splits Scotland into almost 7,000 geographic areas, with researchers looking at multiple indicators such as crime, unemployment, pupil attainment rates and how long people have to travel to get to a GP in each of these.

Local authorities with relatively high levels of deprivation include North Ayrshire and West Dunbartonshire at 40% and Dundee City at 38%.

Meanwhile, the Western Isles, Orkney and Shetland all have no areas that are ranked as being in the 20% most deprived.

However, more than half of people on low incomes do not live in the 20% most deprived areas in Scotland.

Communities Secretary Aileen Campbell said: “The Scottish Government is supporting our most disadvantaged and poorest communities through a variety of ways.”

She said more than £1.4 billion had been invested in helping low-income households in 2018-19, with ministers also set to bring in the new £10 a week Scottish Child Payment for poorer families from the end of 2020.

Ms Campbell said: “We are tackling the underlying causes of poverty, including driving fairer wages and improving our physical and social environments.

“Over this parliamentary term we are investing over £3.3 billion to deliver 50,000 more affordable homes, including 35,000 for social rent.

“We are protecting the most vulnerable by providing free school meals, prescriptions, concessionary travel and free personal care and nearly doubling free childcare hours.”