IF a week is a long time in football, it’s a decade in the Scottish game. From car tampering to Private I’s to stamps that never were, to translate-gate, radio rammies and pundits being pulled off air, there has been more controversy in the last seven days up here than lesser leagues like the EPL can dream about packing into a season.

By the time you read this, the storyline will have probably moved on again, but at the time of writing, Celtic had just planted a depth charge under the apology issued to them and Rangers by Sky Sports following said mistranslated interview with Alfredo Morelos.

Well, I say mistranslated. Massacred would be a less generous and more accurate - dare I say it - interpretation.

In case you’ve been living under a rock, the biggest ‘paso en falso’ (I used Google Translate, just for transparency) was Morelos being attributed quotes to him about racist abuse he had suffered at the hands of Celtic supporters, when he hadn’t actually uttered the word ‘Celtic’ during the entire conversation.

Presumably, whoever did the conversion into English thought they were the only person in Scotland who spoke Spanish. It was the equivalent of Celtic getting Officer Crabtree from ‘Allo ‘Allo to translate a sit-down with Odsonne Edouard, and the Sky PR team must have just about pissed out the next moaning when the shot hit the fan, as the charmingly befuddled policeman might have said.

It has all led to a situation now where it might reasonably be argued that Celtic have done more through their public proclamations to defend the name of Alfredo Morelos than Rangers have. Scottish football hasn’t so much gone through the looking glass as careered through it with two feet up and its studs showing.

Back on the subject of PR, the man who deals with that often virulent strain of the media world at Rangers has had quite a week. You may have heard of him. If rumours are to be believed, he's a be-tentacled omnipotent creature by the name of James Traynor, puppet master of the media by day and malevolent ruler of Scottish football by night.

I jest of course. He doesn’t really have tentacles.

But in another neck-breaking twist to the tale of the week that was, Traynor was at the centre of the story after being accused of being behind the leaking of one to a newspaper by BBC radio pundit Michael Stewart. The former Hearts and Hibernian midfielder went a step further, too, branding Traynor a ‘bully’ and ‘a dangerous character’.

Sportsound presenter Kenny McIntyre, live on air, was caught between a rock and a hard place; two of the more favourable descriptive terms I’ve heard for Messrs Traynor and Stewart in the last few days. You could almost see his face turn puce as Stewart launched his tirade against Traynor, no mean feat through the medium of radio.

The Sportsound podcast didn’t appear the next day, while McIntyre issued an on-air apology to Traynor at the start of that evening’s show as Stewart was pulled off air for an as yet undetermined period of time.

Cue outrage from supporters of Stewart, and just about every other club in the land. For many, it was the same old story of acquiescence from the national broadcaster towards Rangers, with Stewart now joining Jim Spence on the mountain of martyrdom. And anyway, why was the BBC kowtowing to a body with which they have no relationship in any case? They don’t, after all, even speak to the Rangers manager, following the withdrawal of access for their reporter Chris McLaughlin.

Well, you can’t have it both ways. How can the BBC be both at once standing up to Rangers by standing in solidarity with their journalists and simultaneously hanging them out to dry?

More likely, there was very little else the BBC could do on this occasion than to offer a full and frank withdrawal of Stewart’s remarks, no matter how many grains of truth may have been scattered throughout. They will have taken legal advice, and if there were inaccuracies or unprovable accusations contained therein, then what else could they do?

The way of the Scottish football world means that this will all be yesterday’s news soon enough. But surely this long-standing beef between one of the country’s biggest clubs and the national broadcaster can’t go on forever?

I, like many thousands of others clearly, enjoy Stewart’s punditry and his willingness to speak his mind. He is entertaining and thought-provoking, but he will know himself that no matter your personal antipathy towards any individual, there is a line that was clearly crossed on this occasion.

From a Rangers point of view, they too should be considering what is more important, and indeed, what serves the needs of their supporters more; a willingness to get around the table with the BBC and afford their fans the same coverage of their club that all other licence fee payers enjoy, or the stubborn, nay paranoid, streak that denies them that due to a perceived lack of balance in the BBC's coverage. Hey, the fans may agree with that stance. With both camps now so entrenched, it is hard to see either side giving peace a chance.

It is often said that the actual football in Scotland is mediocre, while the soap opera around it all is world-class. The last week has borne that out and then some. It’s all very entertaining, but the odd bit of common sense breaking out, perhaps between Rangers and The Beeb, would be a welcome relief.