TOURISM businesses across the Glasgow City Region are being encouraged to sign up to a series of webinars to support their re-opening and coronavirus recovery.

The programme is being offered by national tourism organisation VisitScotland, in partnership with Glasgow Life.

The series of four webinars today Wednesday, June 24 and will cover a range of topics from how tourism businesses can adapt and exploit marketing and social media in times of crisis, to understanding the concerns and demands of returning visitors, and sharing practical examples of how to address the challenges of re-opening.

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VisitScotland Regional Leadership Director Jim Clarkson said: “These webinars are part of our national Moment for Change recovery programme, and they have been tailored for the specific needs of tourism businesses in the Glasgow area to help support their recovery and understand more about what visitors will be looking for when restrictions ease.”

Susan Deighan, Director of City Marketing and External Relations, from Glasgow Life said: “All of us want to see Glasgow welcoming visitors again, and it has been great to see the drive, innovation and a true spirit of collaboration among city businesses and partners working together to get our tourism industry back on its feet.

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“Tourism in Glasgow has been contributing more than £660 million to the city’s economy and supporting 30,000 jobs, so we need to do all we can to support the industry through our economic recovery.”

The four webinars will focus on: marketing skills: social media in a time of crisis, creating inspiring content and distribution, first to return (Glasgow): day visitors and those visiting friends and relatives and Scots, UK and Irish markets.

For more information and to make a booking, visit: