A GLASGOW charity dedicated to improving the lives of citizens and visitors through culture, sport and learning has launched a campaign to support city businesses.

Glasgow is open’ timed to coincide with the official reopening of Scotland’s tourism industry, has been initiated in a bid to encourage locals and day visitors to shop and eat in the centre as well as diverse neighbourhoods.

Organised by Glasgow Life and the City Council, the campaign kicks off with a specially commissioned, inspirational film showing some of the city’s best assets and reassuring shoppers and visitors that Glasgow is now open, ready, and safe.

READ MORE: Glasgow Loves Local Business: City leaders back new campaign​

Councillor David McDonald, chairman of Glasgow Life and Depute Leader of the local authority, said: “Every one of us needs to do what we can to support local businesses and get Glasgow’s economy moving again. As well as that, I hope citizens and visitors will enjoy getting out again and sharing their experiences of visiting their favourite bars, cafés restaurants and shops on #Glasgowisopen. We have all missed the wonderful things the city has to offer.”

Anne Ledgerwood, chairwoman of the City Centre retailer’s association and a member of the Glasgow Tourism and Events Response Group (GTERG), said the #Glasgowisopen campaign is an important catalyst in helping businesses get back on their feet.

READ MORE: Campaign to support Glasgow tourist spots launched​

To get involved residents are encouraged to like and share the film by using the hashtag on their own social media channels as the shop and eat in the city.

Ryan James, chairman of the Glasgow Restaurateurs’ Association and also a member of GTERG, said: “As an industry we are thrilled by the #Glasgowisopen campaign.

“We cannot wait to get back to doing what we do best, which is serving amazing food and drink to our customers combined with fantastic service, warmth and hospitality

“It’s why Glasgow is known as the world’s friendliest city.  We’re looking forward to seeing you soon.”

To view the video visit https://www.youtube.com/embed/ynR3LfjDAaQ?rel=0