Following a scathing viral review of their Bacon Bap from Hell’s Kitchen star Gordon Ramsay, Costa Coffee thought it only right that he should be the face of their new plant-based alternative.

Well…almost.

Glasgow Times:

Pictured: Celebrity look-alike Martin Jordan tucks into a vegan bap

Instead, they have enlisted the help of a look-alike version of the F word chef to create an instructional video on how to make their new Vegan Bac'n Bap.

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A Costa Coffee spokesperson said: “Gordon Ramsay might be famous for pulling kitchens apart, but the country’s favourite look-alike definitely knows how to put our Vegan Bac’n Bap together.

“At Costa Coffee, we always look to challenge our alternative food offerings to provide as much choice for our customers as possible, and this breakfast alternative is very proud to be fake.”

Glasgow Times:

The fully vegan breakfast roll is a brand new menu option from the coffee giants which uses a soft white bap, Naked® without the oink® and a choice of either Heinz tomato ketchup on HP Brown sauce.

READ MORE: What to expect from new vegan bakery Plantyful

While we can’t say for sure what the real chef Ramsay thinks of the meat-free meal his look-alike, Martin Jordan is all in favour of faking it.  He said: “My impersonation skills and experience were put to the test filming the trial of the Vegan Bac’n Bap.

“We’ll see whether Gordon agrees, as I’m no expert, but it tasted b****y good!”

Watch the hilarious video in full here.

The new Vegan Bac’n’Bap is available in stores nationwide now. For more information go to www.costa.co.uk