THE most popular images of Glasgow and Clyde Valley in 2021 have been revealed by VisitScotland.
A festive image of The Cloisters at Glasgow University was the organisation's most popular social media post of Greater Glasgow and Clyde last year.
The photograph by @pandeyrr of the vaulted ceiling covered in twinkling lights received more than 51,000 likes when it was shared on VisitScotland's Instagram account.
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The second most popular post for the region was of a snow-covered Mauldslie Bridge in South Lanarkshire.
The beautiful image was taken by @aileens.ecosse and got more than 42,000 likes.
The third most popular image showed a striking red sky above the St Mungo mural on Glasgow's High Street.
The photo attracted more than 33,000 likes and was taken by @mark_callander.
Between January 2021 and January 2022, VisitScotland's Instagram reached people more than 183 million times as they shared 460 user-generated posts.
The site played a key role in keeping Scotland front of mind and inspiring potential future visitors during the pandemic.
Jim Clarkson, VisitScotland regional leadership director, said: "The rich history and vibrancy of Glasgow & Clyde Valley and the stunning scenery and sights on offer in the wider area are a fantastic source of inspiration for photographers and these images have captured some of the many reasons visitors are drawn to the region.
"VisitScotland’s social media channels have played a significant role in the last two years in continuing to keep Scotland front of mind and offering inspiration to our global audiences.
"We know there is pent-up demand for travel, and we want to ensure that we inspire potential visitors with what Scotland has to offer and make it their first-choice destination when they can travel.
"Our marketing activity reflects our drive to attract visitors to Scotland throughout the year.
"By adopting a regional and geographic approach, we are showcasing the diversity that Scotland has to offer and ensuring that tourism brings benefits to communities right across the country."
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Aileen Crawford, head of Tourism and Conventions at Glasgow Convention Bureau, which is part of Glasgow Life, said: "Glasgow is home to a stunning array of iconic landmarks and the popularity of Glasgow content published on VisitScotland’s Instagram demonstrates why we are increasingly a first choice city break for so many domestic and international visitors.
"It’s brilliant to see these images being so well-received online, as we know from our own People Make Glasgow digital channels that user-generated content is invaluable to inspiring new visitors; it provides that authentic presentation of a destination that as tourists we’re all looking for."
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