THE opening date for a major American retailer at Silverburn has been confirmed. 

We previously reported lingerie giants Victoria's Secret will open as its own concession within Next. 

Now it's been confirmed the store space, which models the brand's new "store of the future" design concept, will open on Friday, May 26. 


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The shop design will feature new elements including fluted wall panels, curve-fronted furniture and a pale pink palette with brass and black trims. 

It will all an assortment of bras, knickers, beauty products, and the brand's much-loved fragrances. 

Customers will be able to shop core lingerie collections including Logo, Dream Angels, Love Cloud and Very Sexy, and they will be able to have their bra size measured and fitted by bra fit experts. 


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David Pierotti, Silverburn general manager, said: "Victoria's Secret is recognised as a leading global brand, so we are excited to see it bring its luxury offer to Silverburn and are confident it will be a hit.

"Since we announces the brand was coming, we have had brilliant feedback from our guests who have recognised that this new store opening is part of a wider plan to further enhance Silverburn.

"We look forward to building on this and sharing more news soon."

Victoria's Secret will join fellow US brand Bath and Body Works which also recently opened a concession within Next.