A new LitterLotto is being launched in Glasgow where people get the chance to turn “trash into cash” and help keep the city clean.

The scheme sees a monthly winner pick up £100 for uploading a photo of themselves putting litter in a street bin.

A UK wide £1000 prize is also up for grabs.

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To enter people can download the LitterLotto app, then use the camera function on the app to send a pic of themselves using a council bin.

Glasgow City Council is trialling the app for a year with Keep Scotland Beautiful.

Ruairi Kelly, Glasgow Convener for Neighbourhood Services, said: “: “Glasgow’s LitterLotto is a novel and exciting way to encourage people to bin their litter when out and about in the city.

“The council spends around £20million each year cleaning up litter dropped on the city streets, so anything we can do to stop people dropping it in the first place is worth trialling.”

People can enter as many times as they like, as long as it’s different litter each time being deposited into a Glasgow City Council street bin.

The council said putting rubbish in household waste doesn’t count, leaving litter beside or on top of a bin does no qualify and if a bin is full, it asks people to find another nearby.

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The competition is for people aged 18 and over.

A £100 prize will be drawn at random by LitterLotto.

Each picture will also be entered into the Scotland wide KSB £200 draw and the UK wide £1000 draw.

Participants can also collect virtual coins which are hidden in locations around the city and which can be exchanged for prizes within the app.

Barry Fisher, Chief Executive at Keep Scotland Beautiful, said: “It’s wonderful to partner with Glasgow City Council and LitterLotto and take another positive step towards tackling the litter emergency. Data from our forthcoming Scottish Litter Survey has shown that the majority of people view litter as a problem both nationally and locally.

“Everyone has a role to play as we battle the litter issue and we are determined to find new ways to engage and inspire Scotland’s people to reverse the data trends.”

Full details of Glasgow’s LitterLotto can be found at www.glasgow.gov.uk/litterlotto