Irn-Bru has released AI-generated images of how Scottish poet Robert Burns might celebrate his national day if he were around in 2024.

The drinks provider has imagined Mr Burns looking a bit offbeat in modern attire, delivering a toast with a uniquely Scottish twist.

Guests can be seen in two celebration settings, the first enjoying a modern take on Burns cuisine, including haggis-loaded Mac and cheese, while the poet recites some of his favourite verses while hitting the dance floor in a living room somewhere in Scotland in the other image.

Glasgow Times: AI-generated image of Robert Burns reciting some of his favourite verses

Mr Burns would be hitting his 265th milestone this year and is honoured across Scotland for his life's contribution.

Kenny Nicholson, head of brand at Irn-Bru, said: “It has been great fun to release pictures of what our Rabbie Burns would be up to for his birthday in 2024, given he would be 265 this year, he is looking pretty good.

"Using AI's clever technology, we have visualised how the Scottish legend might eat, dance, and drink if he were here today.

“Our modern-day Burns is showcasing some of the tasty recipes we have put together this year, and you can find these on our socials and your local supermarket to enjoy a twist on some of the classics - all washed down with an ice-cold can of BRU.”

A recent Irn-Bru research found that what Scots of the younger generation found most exciting about Burns Night was a more contemporary version of the meal.

With 50 per cent ranking haggis, neeps and tatties as the most important components of Burns Night, and about 17 per cent of under 34s admitting they were clueless about preparing a Burns Supper, the beverage company is stepping in to assist.

In an effort to help Gen Z Scots reimagine their own version of Burns Night, Irn-Bru has collaborated with several food influencers to craft new interpretations of traditional fayre.

These include a variety of dishes like haggis-loaded mac and cheese with Bru pickled jalapenos, a haggis burrito, and Bru hot sauce to add some sparkle.

All recipes can be found on their social channels at @IRNBRU, while comprehensive recipe cards are available for collection in major supermarkets across Scotland for home recreations.