The Scottish Influencer Awards have unveiled a 65-strong shortlist of nominees who will be celebrated at Glasgow's Radisson RED.
Taking place on March 3, this year's event will have 15 categories and represent the country’s diverse spectrum of social media excellence.
Mary McGowne, founder of the Scottish Influencer Awards, said: “This 2024 shortlist represents the very best of Scotland’s social media landscape; those who are influencing with integrity.
“Across every category the talent pool is far-reaching in depth and appeal. Taken as a whole, it is an exceptionally strong cross section of the country’s most informed, respected and popular names in the social media stratosphere.
“This year’s awards ceremony promises to be a remarkable occasion when Scotland’s stars of social once again meet in person in a way that is refreshingly inclusive and wholly positive.”
Presenter and broadcaster Danni Menzies will host the ceremony which will take place from 2pm to 5pm.
Categories recognising a range of online excellence include food, drink, health & wellbeing, family and lifestyle, travel, interiors & design, arts & culture, style, beauty, and visual.
New to 2024, a sport category has been introduced.
The culmination of the event will be the announcement of Scotland's overall Influencer of the Year for 2024 for an individual who has made an impact across their social media platforms.
Intending to engage audiences beyond Scotland, a Superinfluencer award will be presented to an individual who has significantly elevated Scotland's global appeal.
The panel of judges include Graeme Cheevers, Michelin Star UNALOME Chef Patron, Iona Crawford, creative director and designer, Marc Elrick and Dylan Brittain, international beauty and creativity gurus, and Emma Kate Miller, chief executive officer and co-founder of Future Beauty Labs, and founder of Hood.
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