The Glasgow Bus Alliance (GBA) has launched a major travel survey to gather insights about the future of bus travel in Greater Glasgow.

The Alliance comprises of key bus operators in Glasgow, including First Bus, Stagecoach, West Coast Motors and McGill’s, who want to hear from both bus users and those who don't currently use the bus service.

The survey, prepared independently by the Moffat Centre for Travel and Tourism at Glasgow Caledonian University, is seeking for feedback on bus services, safety of travel, infrastructure, timetables and technology.

Fiona Doherty, chairperson of GBA, said: “The partners of the Glasgow Bus Alliance are all investing in the bus network and as a group we have outlined where we want bus to go but we want to hear from the people of Greater Glasgow, whether they use the bus or not.

Glasgow Times: The survey runs until the end of March

"All bus operators want an excellent decarbonised bus network that delivers a simple to use, fast, smart, integrated bus network which encourages more people to use the bus within and from the City of Glasgow.”

GBA said the findings will shape the future of bus operations in the Greater Glasgow area.

In 2023, the alliance introduced the digital version of the Glasgow Tripper ticket on their apps.

This is a single ticket providing unlimited travel on hundreds of routes across the city, doing away with the need to buy multiple tickets from different operators.

Cllr Angus Millar, Glasgow City Council convener for Transport and Climate, said: “By striving to create the conditions that encourage people onto buses such as faster, seamless and better-connected journeys, we can make switching away from using the car an increasingly attractive option for everyday journeys."

Alex Hornby, managing director of McGill’s, emphasised how crucial customers' insights are.

He said: "Much progress has been made by McGill’s and our fellow operators in launching transparent, multi-operator ticketing products alongside huge investment in decarbonisation and zero emission electric fleets."

The survey was produced with partners 56 Degree Insight.

According to Chris Greenwood, senior researcher at the Moffat Centre, the survey will be instrumental in shaping the Glasgow Bus Alliance’s future services.

The survey, which runs until the end of March, invites everyone to participate, with prizes up for grabs for respondents including free bus travel Tripper tickets and Amazon vouchers.

To join the survey, go to