A unique sensory experience celebrating Vincent Van Gogh's dynamic work and life will open in the city this week. 

Beyond Van Gogh: The Immersive Experience invites art appreciators to Glasgow’s Scottish Event Campus (SEC) from Thursday, July 11 to Monday, August 26.

In the lead-up to the public opening, a VIP preview event will occur for invited guests including some of the city's most prominent figures on Wednesday evening.

The Glasgow dates contribute to a brief series of UK shows for the experiential tribute which has astounded more than five million spectators across the United States, Canada, and South America.

The show is currently entertaining crowds in Liverpool having attracted 9,000 viewers over the launch weekend alone.

Anticipation for the Glasgow show is also high with thousands of tickets reportedly purchased.

The initial run at the waterfront SEC has been extended by three weeks due to impressive demand.

The showcase will also make its way to Birmingham’s NEC in August.

The Beyond Van Gogh: The Immersive Experience congregates more than 300 of Van Gogh's masterpieces with advanced technology and a specially curated musical soundtrack.

The exhibition narrates the story of the influential post-Impressionist Dutch artist through a vast 40,000 sq ft display area.

Visitors begin their journey through Van Gogh's world in the Introduction Hall where they connect with the artist through his heartfelt letters to Theo, his brother and staunch supporter.

Attendees then transition into the Immersive Room where Van Gogh's creations dominate the space, immersing the audience in the remarkable details of his work.

In addition to holding timed entry tickets, the exhibition also gives visitors the opportunity to participate in exclusive Saturday morning yoga sessions within the exhibition on four dates in July and three dates in August.

VIP Experience tickets offer additional perks, including selected Beyond Van Gogh merchandise, flexible arrival times, and fast track entry.

From intimate written letters to transformative paintings, this innovative tribute will awaken imaginations in a playful manner, while introducing a whole new generation of art enthusiasts and Van Gogh fans to the Dutch artist's dreamlike world.

Anna Parry, UK business development at Annerin Productions, said: "It’s not long now until Beyond Van Gogh: The Immersive Experience opens here in Glasgow, and we’re currently putting the finishing touches to the experience before our first visitors arrive on Thursday.

"We’ve had a fantastic response from visitors in Liverpool so far, and I know art fans in Glasgow are going to love it just as much. It’s a very special experience, and many people have also told us they find it incredibly emotional.

"The ongoing support we’ve had from the team at the Scottish Event Campus has been amazing, and I’m excited now to see Beyond Van Gogh in the venue – it’s going to be spectacular."

Angela Smith, business development manager at Scottish Event Campus said: "Scotland is going to love Beyond Van Gogh! We’ve been working closely with Anna and her team on the exhibition install, and we were lucky enough to get a sneak peek of the Liverpool event – it’s quite simply mesmerising.

"This is another example of a fabulous exhibition which entertains and intrigues, and the SEC is the ideal host thanks to our excellent facilities and location. We’re looking forward to welcoming visitors from near and far to experience the joy of the event."