Silverburn raises £111k for Glasgow Children’s Hospital charity

The Glasgow shopping centre raised £111,3000 for its long-time charity partner Glasgow Children’s Hospital Charity.

Reflecting a 10 per cent increase on last year's fundraising efforts, Silverburn achieved the feat through family-friendly events and community support throughout the year, including the return of the popular Flamingo Beach attraction.

Flamingo Beach, now in its third year, has welcomed 64,000 visitors since it was first launched.

During its nine-week run in 2025, the sandy attraction raised a total of £50,000 for the Glasgow Children’s Hospital Charity.

A further £61,772 was raised through festive events, including Halloween activities, Christmas entertainment and a gift-wrapping service.

David Pierotti, general manager of Silverburn, said: "2025 will go down as a landmark year for Silverburn, and raising more than £111,300 for Glasgow Children’s Hospital Charity is something we are exceptionally proud of.

"We are touched by the generosity shown by our guests, the incredible efforts of the volunteers and the support from our brilliant centre team that have made this happen.

"From Flamingo Beach to festive fun, our events continue to bring joy to guests and families while supporting an amazing cause, and we’re excited to build on this momentum and continue our support throughout 2026."

Volunteers were key to the centre’s success, with 520 individuals from Scottish businesses donating a total of 2903 hours of their time.

This is equivalent to 120 full 24-hour days of volunteering, and represents a 10% increase in volunteer hours compared to the previous year.

William McGowan, head of partnerships and business development at Glasgow Children’s Hospital Charity, said: "Once again, we are overwhelmed by this record-breaking donation, which will make a real difference to the lives of children and families in hospital.

"We are profoundly grateful to Silverburn, its guests, volunteers and the centre team, whose dedication and hard work made this possible.

"As Scotland’s largest children’s hospital, support of this scale plays a vital role in funding life-changing equipment, essential support services and research for children and families across the country.

"The incredible total raised this year reflects the commitment, care and community spirit of everyone involved."

The charity fundraising achievement caps off a record-breaking year for Silverburn, which saw over 16.5 million visitors in 2025 — marking its busiest year in the centre’s 18-year history.

Silverburn also received multiple national awards, including Glasgow’s Best Performing Large Business and Retail Destination of the Year at the Sceptre Awards and Asset Management Initiative of the Year at the Revo Awards.