Glasgow Tennent's launches new Scotland World Cup 2026 kit

Designed for staying comfortable through the night—or while out at the pub—the pyjamas are timed to coincide with Scotland’s 2am World Cup opener against Haiti.

Dubbed No Pyjamas, No Party, the campaign prepares fans for the team’s late-night debut, Scotland’s first men’s World Cup appearance in nearly 30 years.

The new kit has been launched by Tennent's (Image: Wattie Cheung)

The new kit has been launched by Tennent's (Image: Wattie Cheung)

Hazel Alexander, senior brand manager at Tennent’s Lager, said: "We know Scotland fans go to extreme lengths to support the national team, but matches in the middle of the night are something new for everyone.

"These jammies allow them to still get their beauty sleep whilst being match ready.

"We thought we’d help a few lucky fans by delivering the perfect evening 'comfies' to watch the match in while still showing support for the team – whether that’s in their living room, or if they're brave enough, in their local.

"Given we’ve waited nearly 30 years for this moment, we think it's acceptable for people to go to the pub in their jammies, even if for one summer only."

The nightwear set features Tennent’s Time to Dream branding and has already made an appearance at The Allison Arms bar in Glasgow’s Southside ahead of Scotland’s send-off match against Curaçao.

One fan, dressed head to toe in the new pyjamas and slippers, stood out among kilted supporters.

The new kit has been launched by Tennent's (Image: Wattie Cheung)

Reactions ranged from jokes about bringing a pillow and duvet to the pub to playful warnings that the cosy attire might tempt some fans into a mid-match nap.

Others were more enthusiastic, with one person singing: "No pyjamas, no party."

The Dream Kit offers a light-hearted solution to the challenge of a 2am kick-off, with Tennent’s suggesting that whether fans plan to nap beforehand or stay up through the night, they’ll be able to support Steve Clarke’s squad in comfort and style.

The new kit has been launched by Tennent's (Image: Wattie Cheung)

The limited-edition pyjamas are set to be distributed through a series of giveaways at secret locations in cities across Scotland, including Edinburgh, Glasgow, Dundee, Aberdeen and Inverness.

Fans will need to stay tuned to Tennent’s announcements in the days leading up to the match to find out where they can collect a pair.

While the kick-off time poses logistical challenges for supporters who want to watch the match live, many are expected to gather in pubs and living rooms regardless—potentially in head-to-toe tartan and Tennent ’s-branded sleepwear.