Bishopbriggs Asda staff raise money for breast cancer charities

Staff at the Bishopbriggs store are supporting the supermarket's Tickled Pink campaign, now in its 30th year.

Asda Tickled Pink supports breast cancer awareness by raising funds for education, services and support delivered by Breast Cancer Now and CoppaFeel!

The campaign has raised £100 million for charity since it first began three decades ago.

Staff at the ASDA Bishopbriggs store are supporting the supermarket's Tickled Pink campaign (Image: ASDA)

Stephen Pearson-Jacklin, Asda Bishopbriggs’ community champion, took part in a sponsored 12km walk at Strathclyde Country Park alongside colleagues from stores across the West of Scotland and Asda Bishopbriggs general store manager Laura Campbell.

Stephen said: "The friendly competitive rivalry with other stores was definitely spurring us on.

"Both Laura and I wanted to be healthier and fitter generally, and this was a great way for us to do so while also supporting Tickled Pink and making a difference in our community."

Anne-Marie O’Shea, community champion at Asda Dumbarton, also joined the challenge.

She said: "We're quite a close team up here across the West Scotland stores, and it's great when we get together for fundraising.

"The walk was an amazing opportunity for colleagues to get involved and support our fundraising efforts.

"It brings the stores together, which in turn brings the communities together."

As well as the walking challenge earlier this month, Stephen took on his own extra challenge, running 60km throughout August as part of a 30 for 30 challenge to mark three decades of Tickled Pink.

The 43-year-old, who joined Asda Bishopbriggs in September 2025 drew on his own personal journey to push himself further during the challenge.

Stephen said: "I used to be a regular runner until I was diagnosed with a complex oesophageal disease about 10 years ago.

"I have had to undergo several operations over the last few years, which has meant that running properly wasn't really an option until recently.

"But I was so inspired by seeing colleagues taking on challenges for 30 years of Tickled Pink, I thought I would set myself a challenge.

"It’s given me a renewed sense of purpose and the encouragement from friends, family, colleagues, and customers at Asda Bishopbriggs has given me an increased sense of determination too."

In-store fundraising has included a Spin-to-Win game, offering prizes such as stickers, pencils, stationery packs, and lunchboxes.

Stephen said: "The stall has been a real success, not only in supporting our fundraising efforts, but also in sparking conversations among colleagues and customers about cancer awareness."

Laura Campbell, ASDA general store manager (Image: ASDA)

Laura Campbell, general store manager, said: "Raising awareness and money is so important because cancer touches the lives of so many people we know – our colleagues, friends, family, and customers.

"It’s something that means a lot to all of us, and we’re proud to play our part."