Glasgow refuse vehicles raising awareness of hate crime

2
Skip to next photo
1/1
Show caption
1/1
This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The Herald.

Refuse vehicles have been transformed into mobile billboards as part of a city-wide campaign against hate crime.

The campaign, running during Hate Crime Awareness Week, is being delivered by Glasgow City Council with the support of vehicle graphics specialist Roadvert.

Selected refuse vehicles across Glasgow are displaying messages promoting inclusion and respect, reinforcing the council's commitment to ensuring everyone feels safe, respected, and valued.



The vehicles have been fitted with the company’s fast-changing graphics, which are displaying positive messages of inclusion and respect during Hate Crime Awareness Week (Image: Glasgow City Council)

Craig Fuller, sales director at Roadvert, said: "Council waste vehicles provide a powerful and cost-effective way to deliver messages that matter right into the heart of communities.

"The vehicles work as mobile billboards and the size of the banners enables us to create real impact.

"We have a long-standing relationship with Glasgow City Council and regularly support in delivering effective campaigns directly to residents.

"Hate Crime Awareness Week is a multi-agency initiative in the city.

"We are proud to be working with the council and its partners to ensure its success."

The campaign aims to raise awareness of hate crime and hate-related harm, encouraging those affected to report concerns and seek appropriate advice and support.

The banners are fitted using Roadvert’s patented Spedian system, which allows for quick installation and easy reuse of graphics.



Bryan Scott, project officer at Glasgow City Council, said: "Roadvert is an important supplier helping us deliver the messaging for Glasgow Hate Crime Awareness Week across the city.

"We have found the Spedian system to be an effective way of reaching communities in every neighbourhood.

"The interchangeable graphics provide flexibility and value for money, allowing the council to update messaging quickly and use the same vehicles to support a range of campaigns throughout the year."

Earlier this year, the council partnered with Roadvert and the Scottish Fire and Rescue Service on the Take Charge campaign, which promoted fire safety by raising awareness of the dangers posed by batteries and vapes.

Roadvert operates across the UK, Europe, and the United States, with bases in Glasgow and Leicestershire.

Get involved
with the news

Send your news & photos