Aldi Christmas advert stars Marcus Rashford and sees Kevin the Carrot return

Aldi Christmas advert stars Marcus Rashford and sees Kevin the Carrot return

Get the Morning Briefing newsletter

England footballer Marcus Rashford MBE will feature in this year’s Aldi Christmas advert.

Aldi recently released teaser footage of the advert revealing Kevin the Carrot was gone and had been replaced by Ebanana Scrooge.

The Christmas campaign is part of Aldi’s commitment to donating 1.4 million meals to families in need this Christmas.

The full Christmas ad is finally premiering today, Thursday November 11, after leaving viewers on the edge following a dramatic 20 second teaser.

The ad is a spin on the classic A Christmas Carol and sees Christmas loathing Ebanana Scrooge be reminded of the joys of the festive season.

Kevin the carrot returns to Aldi's Christmas advert

But that’s not all, the famous Kevin the Carrot who has starred in the last 5 adverts is returning after Aldi hinted that he was gone.

Kevin the Carrot helps Ebanana through his Christmas gripe.

Watch the full Aldi Christmas advert here

Marcus Rashford MBE stars as Marcus Radishford

The story introduces viewers to a medley of fruit and vegetable characters, including Marcus Radishford.

Marcus, 24, who has told of his own impoverished childhood in Wythenshawe, Manchester, has waged a high-profile campaign over the past 18 months to increase the support available to vulnerable children.

Marcus Rashford MBE said: “As a family, we relied on the local food bank to get our Christmas dinner. To this day, I remember queuing outside that building with mum; mum feeling embarrassed that she might be recognised. It is with that in mind that I’m delighted to lend my support to the Aldi campaign.

“For many children in situations like mine growing up, there is very little expectation around this time of year; add the impact of the pandemic and the very least they deserve is a Christmas dinner.”

Aldi currently works with Neighbourly - who link businesses to charitable organisations in local communities – to donate its surplus food to local causes. 

Neighbourly CEO, Steve Butterworth, comments: "We're delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas. These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes."

This is the sixth successive year that Aldi’s Christmas ad campaign has featured Kevin the Carrot, with last year’s ad campaign racking up over 5 million views online.

Aldi Christmas advert teaser

The teaser clip revealed Ebanana Scrooge and the route of his Christmas hatred, showing viewers that he had been left behind by Santa on Christmas eve.

Sean McGinty, Marketing Director at Aldi UK, said: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.

“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.

“We hope our campaign will remind everyone of the true meaning of Christmas.”