A chocolatier will be giving away free chocolates in its UK stores for the rest of the month after an analysis of its customers' Pick & Mix favourites.
Lindt has looked into what different regions of the UK prefer from its LINDOR Pick & Mix selection, with results varying.
To mark the findings, Lindt is offering complimentary tastings in stores during August, featuring a different regional favourite each week, while stocks last.
Miquetta de Castro, master chocolatier at Lindt & Sprüngli UK, said: "Every region has its own favourites, which is exactly what makes our Pick & Mix so special.
"With more than 30 Pick & Mix chocolates crafted by our Master Chocolatiers, it's an opportunity to discover everything from our iconic LINDOR recipes to exclusive creations and curate a selection that's uniquely yours.
"Whether you're rediscovering a favourite or trying something completely new, there's always another recipe waiting to be enjoyed."
What is the favourite LINDOR chocolate of different UK regions?
The analysis confirmed that LINDOR Classic Milk remains the UK’s favourite chocolate overall, but preferences differ widely elsewhere.
LINDOR Strawberries & Cream is the top pick in Scotland, Wales and the south west, while pistachio is preferred in both the north and south east.
The Midlands stands out as the only region to favour LINDOR Milk & White.
Nationally, the most popular flavours after Classic Milk are LINDOR Pistachio, Strawberries & Cream, White, Salted Caramel, and Lindt Giandujotto Classic, an Italian-inspired hazelnut praline.
Lindt’s research also shows growing excitement for new varieties.
A quarter of shoppers are most looking forward to trying LINDOR Golden Caramel Hazelnut, rising to 35% in Liverpool.
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Other top choices include LINDOR Pistachio (18%), LINDOR Cherry Blossom (16%) and Lindt Pistachio Praline (14%).
When it comes to future flavours, coffee, espresso and cappuccino top the wish list, followed by fruity options like cherry, mango and pineapple.
Some fans have even suggested more inventive ideas such as English Cream Tea.
What's your favourite flavour of LINDOR chocolate? Let us know in the comments.
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