Gigs like Harry Styles' show at Ibrox have put promoter DF Concerts on track to sell tickets to 'more than 50% of Scotland's population', as well as bringing a boost to local economies.
The former One Direction star kicked off his European tour in Glasgow, one of a number of huge acts to visit the city over the summer.
Liam Gallagher's Hampden show was put on by DF Concerts, as well as the Hella Mega Tour at Bellahouston Park which saw US megastars Weezer, Fall Out Boy and Green Day play a sold-out gig after it was twice delayed by Covid.
The promoter also hosts TRNSMT Festival on Glasgow Green every summer, with Paolo Nutini, Lewis Capaldi and The Strokes as previous headliners.
In total, DF Concerts held 33 days of outdoor shows across Scotland, a number which would have been higher were it not for postponed gigs by Guns N' Roses and the Red Hot Chili Peppers in Glasgow.
The company states that these, in addition to more than 200 shows in venues across the country, are worth around £72.4m to the tourism and hospitality businesses.
In addition, it's calculated that DF Concerts will have sold tickets to over 50% of Scotland's population, by number, by the end of 2022.
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