A new retailer has opened in Glasgow city centre. 

Europe's largest shoe retailer, Deichmann, was unveiled to city shoppers on Thursday, October 13 after months of preparation.

To mark the occasion, customers can enjoy in-store offers including 50% off selected lines. 

We previously reported that Deichmann signs reading 'coming soon' appeared in front of the former Next unit on Argyle Street, which closed in January this year. 

READ MORE: Major retailer 'opening soon' in Glasgow's Argyle Street

The 1400sqm unit, which has undergone an £859,000 investment, now features a 'customer-friendly' layout where every item in stock is available on the shop floor to save shoppers waiting for assistance. 

The Glasgow store has created 18 jobs in a number of roles, including manager positions, shop floor staff and cashiers.  

As well as stocking their own-brand shoes which begin at £5.99, Deichmann stocks exclusive lines from leading brands such as Adidas, Nike, Fila and Sketchers.

The shoe giant is also known for its frequent collaborations with fashion designers and A-List stars such as Rita Ora and Ellie Goulding and Halle Berry.

READ MORE: Major retailer to open largest store in Scotland in Silverburn