FAMILIES struggling with the cost of living can enjoy a well-earned snack for free this summer.

Bakery giants Warburtons have teamed up with Morrisons supermarkets to launch the Ask for Ellen initiative throughout the school break.

From July 17 to August 31, both adults and children can receive two toasted crumpets with butter and jam for free - no questions asked - while stocks last.

It comes as The Warburtons Foundation surveying 1,000 parents of school-aged children, found that 64 per cent of parents are worried about the increased costs of their child being at home for the summer.

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Parents think the school holidays will cost them almost £200 extra over the six-week break due to childcare and family activities and 71 per cent are preparing themselves to buy more snacks than normal to plan for day trips and activities to keep children fed on the go.

Jonathan Warburton, chairman of Warburtons, said: “Whilst the summer holidays offer a chance for families to enjoy time together, we know that the reality can be very different for many families.

"As the cost-of-living crisis continues to put pressure on household budgets we wanted to offer a little support to families through the holidays.

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"Being able to help families across the country is as important to us today as it was to Ellen Warburtons back in 1876.”

The initiative follows on from the success of the Ask for Henry scheme which saw Morrisons partner with Heinz to give away a free jacket potato and beans in its cafés.

In addition, Morrisons will continue to offer its kids eat free promotion during this time meaning families can access a free kids meal when purchasing an adult meal costing £4.49 or more.