TOM BEAHON admits lessons have been learned by Castore as they come to terms with the demand from Rangers fans this season.

The Liverpool-based sportswear firm struck a multi-million pound deal with Rangers earlier this year and have launched the home and away kits that Steven Gerrard's side will wear this term.

A new-look official club store was opened at Ibrox on Thursday morning but some supporters have been left unhappy at a delay in receiving their pre-ordered shirts and training gear.

And Tom is determined to ensure there will be no issues going forward as Rangers look to maximise their retail revenue once again.

He said: "When we entered this partnership, we knew we were partnering with not only one of the most successful football clubs in the sport, but one of the most popular and a club with one of the biggest and best fanbases in the sport.

"We were very, very well prepared for that, we were working round the clock in the build up to the pre-launch and in the build-up to this fantastic moment.

"It is certainly true to say that when you actually launch the kit and you see the shear scale and intensity of the demand from the fans of Rangers, that is when you really learn how big and powerful and passionate it is.

"For us, there has absolutely been some learning. I think we have done a fantastic job to turn around the kits and get the partnership up and running in a fairly short space of time.

"We are really happy with where we are at the moment but there is certainly a whole lot more to come and today is the first step in that direction."