Celtic keeper Joe Hart has emerged as the king of the Premiership on Instagram.
Scottish football's most influential figures on social media have been revealed.
Research carried out by KingCasinoBonus has found that the former England No.2 has the most followers of any other player in the country.
The Manchester City hero has been a standout for Ange Postecoglou's side since joining in the summer of 2021.
Hart has been well known for appearing in TV advertisements, such as Head and Shoulders, and regularly posts on social media to his 1.4million fans.
He is by a distance the most followed player on the social media site.
The next closest is Rangers star Ianis Hagi. The Romanian is followed by 353,000 on Insta.
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Hagi has previously appeared in Pepsi adverts alongside Lionel Messi.
However, Hart has an engagement rate of a mere 1.46 percent in comparison to 6.61 percent for the Light Blues man.
A spokesperson for KingCasinoBonus commented on the study: “While it may be unsurprising that Celtic boasts the most followed Scottish Premier League player, it is unusual to see the top spot held by a goalkeeper rather than the likes of a striker or midfielder, such as Ianis Hagi.
“The former England number one has however had a longer career to amass his Instagram following, given that he is now closing in on retirement age.
"His prior stints at several English Premier League teams, as well as playing for the England squad, likely bolstered his online following over several years, even prior to his move to Celtic.”
Here are each Premiership club's most influential social media stars.
Celtic FC – Joe Hart
Celtic goalkeeper Joe Hart is currently the most influential Scottish Premier League player on Instagram with 1.4 million followers. The former England number one was found to not only have the most followers of any Celtic player, but also of any player in the Scottish Premier League. Hart gets on average 20,648 likes per post, has an engagement rate of 1.46%, and can make up to £3,839 for a sponsored post.
Rangers FC – Ianis Hagi
Rangers midfielder Ianis Hagi is their most influential player on Instagram. The Romanian has 353,000 followers, gets on average 23,285 likes per post – more than any other player in the Scottish Premier League, has an engagement rate of 6.61%, and can make up to £1,440 per sponsored post.
Motherwell FC – Sean Goss
Sean Goss is Motherwell’s most followed player on Instagram with 133,000 followers. Although his page is currently set to private, it is estimated that Goss could earn up to £545 per sponsored post if he chose to make it public.
Heart of Midlothian FC – Robert Snodgrass
Robert Snodgrass is the Hearts FC player with the most followers on Instagram with 120,000, although his page is also set to private. It is estimated that Snodgrass could earn up to £496 per sponsored post on Instagram.
Dundee United FC – Dylan Levitt
With 111,000 followers, the Dundee United player that is the most influential on Instagram is Welsh midfielder Dylan Levitt. Levitt gets on average 6,616 likes per post, has an engagement rate of 5.89%, and can earn up to £464 per sponsored post on the Instagram platform.
Hibernian FC – Will Fish
With 87,600 followers, the Hibernian FC player that is the most influential on Instagram is the loanee from Manchester United Will Fish. Fish gets on average 8,004 likes per post, has an engagement rate of 10.35%, and can earn up to £433 for a sponsored post.
Aberdeen FC - Leighton Clarkson & Jonny Hayes
The most influential player on Instagram for Aberdeen FC, is Liverpool loanee Leighton Clarkson with 72,900 followers. Clarkson gets on average 5,580 likes per post, has an engagement rate of 7.70%, and can earn up to £403 per sponsored post.
Ross County FC – Connor Randall
The Ross County player who is the most influential on Instagram is Connor Randall with 67,200 followers. English defender Randall gets on average 382 likes per post, has an engagement rate of 0.57%, and can make up to £365 per sponsored post.
Livingston FC – Shamal George
Livingston’s most influential on Instagram is English goalkeeper Shamal George with 43,600 followers. George gets on average 834 likes per post, has an engagement rate of 1.93%, and can make up to £298 per sponsored post.
St. Johnstone FC – Jamie Murphy
Glaswegian winger Jamie Murphy is St. Johnstone’s most influential player on Instagram with 33,700 followers. Murphy gets 1,310 likes per post on average, has an engagement rate of 3.86%, and can earn up to £238 per sponsored post.
St. Mirren FC – Tony Watt
North Lanarkshire born forward Tony Watt is St. Mirren’s most influential player with 33,500 followers and is currently on loan from Dundee United. Watt gets 1,329 likes per post on average, has an engagement rate of 3.96%, and can make up to £236 per sponsored post.
Kilmarnock FC – Ash Taylor
Ash Taylor is the most influential Kilmarnock player on Instagram with 18,100 followers. On average the defender gets 739 likes per post, has an engagement rate of 4.10%, and can earn up to £157 for a sponsored post.
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