Rangers have announced an exciting new partnership with a well-known cereal brand.
The Ibrox club has revealed that Kellogg's has become their official breakfast cereals partner.
Founded in the United States in 1907, Kellogg's is known for popular choices such as Coco Pops, Frosties, Corn Flakes and Rice Krispies.
The club shared the news on social media on Monday morning, with mascot Broxi Bear posing with Coco the Monkey, who is the mascot of Coco Pops.
🤝 Rangers x Kellogg's
— Rangers Football Club (@RangersFC) January 29, 2024
🥣 Ready to start your day the right way.
👉 Learn more about this exciting partnership with @KelloggsUKI: https://t.co/nr9a6NwmfT pic.twitter.com/U2vsIuYQdQ
Rangers' chief commercial officer, Karim Virani, said: “We are thrilled to join forces with a renowned household brand such as Kellogg’s.
"Like Rangers, Kellogg’s is an organisation that places community at the heart of everything that they do, sharing the ability to connect families across the nation.
“We now look forward to making a profound impact together and we are excited for the impact that this partnership will deliver over the coming years.”
Helen Potter, who is the cereal brands marketing lead and Kellanova UK, the company which owns Kellogg’s, added: “It’s been our great privilege to be on the breakfast tables of people in Scotland for more than one hundred years, so it’s only right we should be joining up with another important Scottish institution.
"Both Kellogg’s and Rangers are brands at the heart of their communities and this is the start of a great partnership."
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