A GLASGOW-BASED cocktail company has secured its first retail listing with a leading supermarket chain.
Award-winning Panther M*lk - which is the world's first oat milk based alcoholic cocktail - will be stocked in 40 of Asda's stores across Scotland.
Founder Paul Crawford launched the drink at a secret pop-up bar in Glasgow in 2015 after he was inspired by a popular Spanish cocktail called Leche De Pantera which he discovered in a bar in Barcelona.
READ NEXT: How Spanish 'Panther Milk' became Glasgow's favourite cocktail
Due to the popularity of the drink, it was established as a brand in 2020.
Since then, Panter M*lk has shaken up the cocktail scene by appearing on Dragon's Den last year and winning multiple awards including Start Up Drinks Business of the Year 2023 at the In-Drinks Catalyst Competition.
Paul Crawford said: "We are delighted to have worked with Asda to secure our first retail listing – it is a huge step for us.
"Being able to extend our sales onto supermarket shelves is testament to the commitment of our small team of three staff, who are devoted to our brand.
"As the world’s first oat milk based alcoholic ready-to-drink cocktail, we focus on being committed to sustainability and care of the planet, that’s why our products are 100% vegan with our packaging labelled with organic ink."
READ NEXT: Glasgow Panther Milk founder appears on Dragons' Den
During Paul's appearance on Dragons' Den, entrepreneur Deborah Meaden was blown away by the cocktail and agreed to give Paul £50,000 in exchange for 25% of the business.
Speaking about the brand, she said: "With consumers becoming more environmentally aware, Panther M*lk has a strong proposition not only being the world’s first oat drink-based alcohol brand but also tasting creamily delicious.
"Panther M*lk offers a treat for cocktails lovers who like White Russians or cream liqueur-based drinks but who prefer a plant-based drink without compromise."
Ashley Connolly, local buying manager for Scotland, added: "We are thrilled to work with such an innovative and forward-thinking local brand and we’re really excited to welcome Panther M*lk to Asda with its first retail listing.
"Panther M*lk Vanilla flavoured ready-to-drink cocktail adds a really unique option to our beers, wines and spirits range that we have not had before – and we know our customers will be eager to try it."
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules here