Celtic have kicked off this year's festivities with the release of their annual Christmas advert. 

The club and Celtic FC Foundation have come together to provide some festive cheer and 'Share The Magic' as supporters around the world prepare to celebrate. 

This year's film captures the essence of kindness during the festive period, in recognition of the fact it is also a difficult time for many families in local communities and around the world.

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Glasgow Times:

The advert features Celtic FC Foundation staff and volunteers alongside the first team, manager Ange Postecoglou and stars of Celtic FC Women’s team working together to ensure local school children from Glasgow's East End enjoy a magical celebration at Celtic Park. 

The Share The Magic campaign captures scenes of excitement at one of the many annual children’s Christmas parties hosted by the Foundation at Celtic Park, which is one of the ways it offers support to the local community. 

Glasgow Times:

The campaign has been kicked off with a donation of £10,000 and by bringing together the club's traditional Christmas film and Celtic FC Foundation's Christmas Appeal, it is hoped fundraising efforts for the foundation will be boosted.

A Walfrid’s Wishlist has been created and every festive item purchased by Celtic fans worldwide will result in a direct contribution of financial support to Celtic FC Foundation’s Christmas Appeal.

Fans of the club shared their joy at the release of the festive film after the club shared it on Twitter. 

One person wrote: "Great to see the tie-in with the foundation this year.

"Ange adds a touch of class and good to see the players engaging with the young fans.

"Well done Celtic."

Glasgow Times:

Another said: "Brilliant. Very upbeat which we all need in these times."

A third person added: "Brilliant video yet again Celtic."

Glasgow Times:

Glasgow Times: